#Google my business app being replaced how to#
#Google my business app being replaced free#

#Google my business app being replaced how to#

How to discuss the GBP rankings update with your clients

Specifically with respect to photo metrics, it’s possible Google may be making it difficult to connect photo insights to search performance within its search algorithm.ĭespite the removal of photo metrics, Jasem still recommends businesses should still focus on photo collection and optimization in GBP, as photos remain a great way to visually showcase a business’s products and services. It’s also possible that, in line with Google’s commitments to improve user privacy and data protection, the search giant is concerned about data storage and retention policies that could be linked to individual user behavior. One is that daily data granularity may not provide a complete picture of user behavior, while smaller data points may be deleted by Google to protect user privacy. Google has not provided any specifics about its decision to remove the aforementioned data points, but there are a few possible explanations. For a more technical breakdown of the change and how metrics are reported, refer to our Google Insights Data support update. However, this update ultimately leads to more accurate and valuable data for you and your clients. This affects the various parts of our products and platform that show Google data, such as Listing Builder, Executive Report, Multi-Location, and Social Marketing. However, businesses will still have access to:Īs a result of this change, you and your clients may notice a decrease in profile views compared to previous periods, but this will generally be true for all businesses.

query volumes grouped by direct, brand, and discoveryĪs such, businesses will no longer have the same visibility into how their Posts and photos are performing.

Google has since removed certain data points from its Business Profile performance insights dashboard. This update was made to increase the quality of data available to you on GBP and Business App, and for your clients in their portal. Google made some changes to its APIs that impact how it defines certain metrics on GBP, including profile views, searches, and direction requests. The Google Business Profile Insights changes and what they mean for you It was formerly known as Google My Business Insights. The feature also offers a range of search-based metrics to measure customer engagement and performance and can be used by organizations of all sizes, from small businesses to multi-location enterprise brands.

#Google my business app being replaced free#

Unlike other free Google tools such as Google Search Console and Google Analytics, Google Business Profile Insights focuses solely on local search presence and performance.īy consistently measuring local performance, businesses can gain valuable insight into their local search performance across mobile and desktop surfaces, including understanding how frequently certain search terms find their Business Profile. GBP Insights provides data about a business's local search performance, such as the number of profile views, how searchers find the business, and how they engage with the profile. What is Google Business Profile Insights? We'll also cover some exciting new data that you and your customers can expect to see in Vendasta’s Business App client portal soon. Keep reading to learn the key takeaways from our conversation, including a summary of the update, an explanation on why you might be seeing a drop in Google Business Profile metrics, and a template for explaining these changes to your clients.

To help you make sense of the Google Business Profile performance insights update and prepare an action plan for your clients, we spoke with Lukaa Jasem, Product Marketing Manager at Vendasta. But we do recommend you communicate these Google Business Profile insights changes to your clients as soon as possible. Rest assured, there's no need to panic-the cause is a recent Google API update that's designed to improve data integrity and show accurate search terms for local businesses. Maybe you’ve been fielding emails from clients asking, “why have my Google profile views decreased?” If you've noticed a drop in some of your clients' Google Business Profile (GBP) metrics (previously Google My Business), you might be wondering what's going on.